Privacy Policy

1. Who We Are

Vyntriq Media LLC ("Vyntriq") is a consumer advice and product review publisher. Our website at www.vyntriq.com provides independent shopping guides, product reviews, and consumer information.

Data Controller: Vyntriq Media LLC
Address: [Address Line 1], [City, State, ZIP], United States
Email: privacy@vyntriq.com

2. Information We Collect

2.1 Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

• Fill out and submit a contact form
• Subscribe to our email newsletter
• Submit a data subject request
• Send us an email directly

This information may include your name, email address, company name, and the content of your message.

2.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through your browser, device, and third-party analytics tools:

• Log data: IP address (anonymised where possible), browser type, browser version, pages visited, time and date of visits, time spent on pages, referring URL
• Device data: Device type, operating system, screen resolution, language settings
• Usage data: Clicks, scroll depth, navigation paths, content interactions
• Cookie data: Consent preferences, session identifiers, analytics identifiers (see Section 4)

2.3 Information From Third Parties

We may receive information from third-party advertising and analytics partners. This data is used in aggregate and is subject to the privacy policies of those third parties (listed in Sections 5 and 6).

3. How We Use Your Information

We use the information collected for the following purposes:

Purpose	Legal Basis	Data Used
Responding to contact form inquiries	Legitimate interests / Contract	Name, email, message
Sending newsletter emails	Consent	Email address, name
Analysing website traffic	Consent (analytics cookies)	Anonymised usage data
Serving and measuring advertising	Consent (advertising cookies)	Cookie IDs, browsing behaviour
Improving website performance	Legitimate interests	Aggregated usage data
Legal compliance	Legal obligation	Varies

4. Cookies and Tracking Technologies

We use cookies and similar technologies (pixels, web beacons, local storage) on our website. Cookies are small text files stored on your device. You can control cookie preferences through our cookie banner or your browser settings.

We use the following categories of cookies:

Category	Purpose	Examples	Duration
Strictly Necessary	Essential for the website to function. Cannot be disabled.	Session cookies, cookie consent record	Session / 1 year
Functional	Remember your preferences and settings.	Language, display preferences	Up to 1 year
Analytics	Understand how visitors use our site to improve content.	Google Analytics (_ga, _gid)	Up to 2 years
Advertising	Deliver relevant ads, measure ad performance, and support retargeting.	Google Ads, DV360 Floodlight, DoubleClick	Up to 2 years

For full details, see our Cookie Policy. To update your preferences at any time, click here to open cookie settings.

5. Analytics

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. GA4 collects anonymised usage data through cookies. We have configured GA4 with IP anonymisation enabled. Data is processed by Google LLC under the terms of their Privacy Policy.

You can opt out of Google Analytics tracking by:

• Declining analytics cookies via our cookie banner
• Installing the Google Analytics Opt-Out Browser Add-on
• Using a browser with Do Not Track enabled

6. Advertising Technologies

Vyntriq displays advertising on its website to help fund our independent editorial operations. We use the following advertising technologies:

• Google AdSense / Google Ad Manager: Serves contextual and personalised display ads. Managed by Google LLC. Subject to Google's Privacy Policy and Google's Ads Settings.
• DV360 (Display & Video 360): Programmatic advertising platform operated by Google. May set Floodlight cookies to measure conversions and ad performance.
• CM360 (Campaign Manager 360): Ad serving and measurement tool. May set DoubleClick cookies for frequency capping and attribution.
• Google Ads Remarketing: May use cookies to show ads to previous website visitors on other platforms.

Personalised advertising is only served where you have given consent to advertising cookies. You can opt out of personalised advertising at Google Ads Settings or via the NAI opt-out tool.

All advertising on Vyntriq is clearly labeled. For details, see our Advertising Disclosure.

7. How We Share Your Data

We do not sell your personal information. We may share data with:

• Service Providers: Third parties who provide services on our behalf (analytics, email delivery, hosting). They are bound by data processing agreements and may only use data for specified purposes.
• Advertising Partners: Google and programmatic advertising partners, where you have consented to advertising cookies.
• Legal Authorities: Where required by law, court order, or regulatory authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred. We will notify you in advance.

8. Data Retention

We retain personal data for as long as necessary for the purposes described in this policy:

• Contact form data: Up to 3 years from last contact
• Newsletter subscriber data: Until you unsubscribe, plus 6 months
• Analytics data: Up to 26 months (Google Analytics default retention)
• Advertising cookies: Up to 2 years
• Legal/compliance records: As required by applicable law (typically 6–7 years)

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data ("right to be forgotten").
• Right to Restriction: Request that we limit how we use your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw any previously given consent at any time.
• Right to Lodge a Complaint: File a complaint with your local data protection authority.

To exercise any of these rights, please submit a Data Subject Request or contact us at privacy@vyntriq.com. We will respond within 30 days.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data in transit. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Vyntriq is not directed at children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without verifiable parental consent, we will delete that information promptly. If you believe we may have data about a child in our care, please contact us.

12. International Data Transfers

Our website is operated from the United States. If you are accessing our site from the European Economic Area (EEA), United Kingdom, or other regions with data protection laws, please be aware that your data may be transferred to and processed in the United States. We rely on Standard Contractual Clauses (SCCs) and other lawful transfer mechanisms for any such international transfers.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or prominent notice on the website. We encourage you to review this policy periodically.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

• Email: privacy@vyntriq.com
• Post: Vyntriq Media LLC, [Address], [City, State, ZIP], United States
• Data Request Form: Submit a Data Subject Request